“An inclusive and sustainable community where spaces and neighbours are welcoming and connected.”

Our vision is to create an intimate, walkable community whose mixed-use diversity of commercial and residential space creates an area for everyone. We want to be friendly, green, accessible, inclusive, and collaborate with our community to make sure everyone’s voices are heard.


Creating an Urban Village by supporting our businesses and enhancing public infrastructure to facilitate a welcoming community for people and businesses.


The Village on Main has developed a set of values that all initiatives that we undertake must be:




Strategic Goals

In line with our key values, in early 2020, new Strategic Goals were adopted by The Village on Main that reflect our vison, mission and values.

Governance and Membership – To build organizational capacity & strengthen the BID’s ability to be responsive to constituents.

Marketing and Promotions – To improve the branding and marketing of the district and bring more pedestrian traffic into the area.

Advocacy – To provide constituents with a medium / mechanism for communicating collective concerns and interests to relevant parties, and for effecting positive change.

Enhanced Maintenance and Beautification – To enhance the experiences of visitors to the community, to enhance pride of place, to discourage vandalism, and to improve the street-level image of the district.

Safety and Security – To improve the sense of security and well-being in the area and surrounding areas, and to keep the community safer.

Business Recruitment and Retention – To promote a desirable business and service mix, to achieve vacancy reduction, to market to investors, and to attract financial incentives for new and expanding businesses.